|
KMID : 1001720160260010049
|
|
Journal of Vocational Rehabilitation
2016 Volume.26 No. 1 p.49 ~ p.69
|
|
|
Study on Satisfaction and Repurchase Intentions of Products from Sheltered Workshop : With focus on the theory of planned behavior
|
|
Oh Dong-Rok
Na Woon-Hwan
|
|
|
Abstract
|
|
|
|
This study was conducted to identify the influence factors of purchasers’ satisfaction and repurchase intention on products for disabled people. To do so, it applied the attitude on the behavior of planned behavioral theory (TPB), subjective norm, and technical norm, developed a structural equation model, and carried out a survey on 300 purchasers of products for disabled people. The research results were as follows. First, the variables having a positive influence on the attitude of the purchasers of products for disabled people were the product trust, order quality, customer service, and price of the products for disabled people. Second, the factors influencing the subjective norm were product trust, customer service, and price. Third, the factors having a positive influence on the technical norm were product trust, customer service, and price excluding product trust. Fourth, the subjective norm had a significant influence on satisfaction and repurchase intention on the products for disabled people, and purchasers’ attitude did not have any influence on repurchase intention. Fifth, the technical norm had a highly positive influence on the main purchasers of products for disabled people. This is an important result showing that the technical norm can become a more important variable than the attitude of purchasers in examining the satisfaction and repurchase intention toward the products of disabled people. This result shows that the technical norm, rather than purchasers’ attitude, can become a more important variable in examining the satisfaction and repurchase intention of products for disabled people. Size, during the repurchase of products for disabled people repurchase, customer service had a direct influence on repurchase intention while product trust and price had an influence on repurchase intention through the route of subjective norm of planned behavioral theory. Also, it was proved that customer service was an important variable that influenced repurchase intention as the indirect mediating effect of subjective norm.
|
|
|
KEYWORD
|
|
|
Products from Sheltered Workshop, satisfaction, repurchase intention, planned behavioral theory
|
|
|
FullTexts / Linksout information
|
|
|
|
|
|
Listed journal information
|
|
|
|